Get the rainbow flags out and wave them with pride. As the LGBTQ community celebrate their sexuality and gender variance, there is no doubt that Pride is still delivering a positive movement against the discrimination towards the LGBTQ community. It has been 46 years since the first Pride march through London and although it has come a long way from the protests of the 70’s, there is still work to be done, getting the message across that equal rights do not necessarily mean equality.
A recent survey has revealed that LGBTQ people are less likely to be happy with their lives than other groups of people in the UK. More than 108,000 people from the LGBTQ community took part in the survey that saw them answering questions about experiences regarding their education, health and personal safety. The survey found that close to 70% of those that took part said they have avoided holding hands in public with their same sex partners as they fear a hateful response. The results have shed a light on how people still think about and address the LGBTQ community.
This year at NYC Pride festival, we saw reality TV stars Helen Briggs, Vas J Morgan and Chantelle Connelly come together with adult entertainment site Xtube to campaign for causes such as inclusive sex education and the normalisation of LGBTQ sex/porn.
By involving celebrity personalities in the campaigns, it massively increases the exposure of the message and attaches a personal touch to the cause that people can relate to.
It is hoped that with these posts from people of influence and the support of influential porn sites such as XTube, the campaign will encourage open and honest conversation about LGBTQ relationships and sex. The campaign aimed to reassure those in the LGBTQ community that they are supported and not defined by their sexuality.
A controversial yet necessary idea to change how future generations perceive the LGBTQ community is to roll out an inclusive sex education programme for the youth. This will create a safe, judgement free space for young people questioning their sexual preferences to learn about safe sex and mix with like-minded peers. By including inclusive sex education, it will boost the confidence of young LGBTQ individuals, as there will be support from a young to know that how they are feeling isn’t a problem. It will also break down barriers with peers who are not LGBTQ, as it will start to become a normalised subject within schools.
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Corporations as big as Disney are standing with the LGBTQ community, pushing for the normalisation of same sex relationships. For example, their latest live action remake of Beauty and the Beast featured Disney’s first openly gay character. It is becoming clear that in order to create a normalised view of the community, brands need to accommodate for and incorporate the LGBTQ+ community.
The way anything becomes ‘normal’ in society is by people seeing it over and over again, so it is important that corporations get behind Pride and target consumers with their campaigns. An excellent example of this is the famous skittles campaign of previous years, that saw the colourful sweets lose their rainbow and package their confectioneries in just black and white, using the slogan “during PRIDE only one rainbow matters. So, we have given up ours.” This campaign hit headlines back in 2016 and 2017. Which lead to even more support and acceptance for the LGBTQ community.
This weekend is bound to boast a number of different people running different campaigns. London will have a lot to say and for anyone attending Pride in London or UK Black Pride this weekend if you see people campaigning for something then get your phone out, take a picture, and share, share, share!