When In Rome Teams Up With LGBTQ+ Charity to Combat Inequality

Profits of the specific wine will go to a good cause.

When in Rome, the premium bag in box wine company, will this month officially launch its fundraising campaign with leading LGBTQ+ youth charity Just Like Us.

From June until the end of August 2018, When in Rome will donate profits from every box of Falanghina white wine sold in Waitrose stores and online to the LGBTQ+ charity. Just Like Us empowers teachers and young LGBTQ+ people to combat homophobic, biphobic and transphobic bullying by organising activities that celebrate LGBT+ equality in education.


When in Rome Co-founder, Rob Malin says of the partnership:

Just Like Us is doing great things for young people who can find it tough navigating through a subject that still has stigma attached to it. We just want to show our support and help raise a bit of money for a great cause.

So, what exactly is Falanghina? Described as “coastal Southern Italy in a glass”, the crowd-pleasing wine is a summer stand-out and is typically served with seafood, pasta, and ragu.

The fruity and refreshing wine has a hint of minerality, and transports you right to the bay of Naples. Speaking about the wine, Rob Malin added:

Our Falanghina is a best seller over the summer months and has received some great reviews – it really is a light burst of freshness, so perfect for seasonal lunches and light suppers with friends. We’re hoping the wine will continue to be popular with consumers over the next few months and enable us to raise much needed funds.

To celebrate the partnership, When in Rome will be hosting tastings in selected local Waitrose stores during selected Pride weekends, such as Brighton and Edinburgh.

Boxes of Falanghina are available from over 230 Waitrose stores across the country, including the John Lewis Foodhalls on Oxford Street and in Bluewater. The boxes can also be purchased online at

Written by QWEERIST editor

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