Levi’s has announced an ongoing partnership with Queer Britain: the national LGBTQ+ museum, in celebration of Pride 2019 in the UK.
Set to coincide with London Pride, the three-year collaboration will begin with a curated photography exhibition titled ‘Chosen Family’.
The launch exhibition will showcase the photography of four artists: Alia Romagnoli, Bex Day, Kuba Ryniewicz, and Robert Taylor.
Their work will examine the theme of ‘Chosen Family’, celebrating the diversity and uniqueness of the LGBTQ+ experience through a collection of stories: each of the individual photographs will tell the story of different individuals from within the community.
The idea of ‘Chosen Family’ plays a significant role in the lives of LGBTQ+ people. Representing the support networks that exist within the community, ‘Chosen Family’ is the idea that family is not necessarily something you are born into, but something you build for yourself.
The Levi’s x Queer Britain exhibition will launch with a private view on Monday 24th June and remain open to the public for one week in the approach to London Pride 2019.
Following the exhibition, each photograph will be donated to the ever-growing Queer Britain archive, creating a record of queer narratives in the UK and providing future generations with an insight into LGBTQ+ stories of support and community.
As a global brand with more than 30 years of LGBTQ+ advocacy, Levi’s is committed to remaining an ally by making sure this collection directly supports the LGBTQ+ community.
Immediately after the exhibition finishes, Levi’s and Queer Britain will join together again to march in the London Pride parade, following which, Levi’s will continue to work with Queer Britain over three years as the museum moves from its initial planning and fundraising phase to the launch of a permanent bricks-and-mortar museum in 2022.
“We are delighted that Levi’s are joining arms with us at this important moment in the development of Queer Britain,” said Joseph Galliano, co-founder & CEO of Queer Britain.
“Levi’s believes as strongly as we do that the country deserves to have an LGBTQ+ museum for all, and we thank the team there for their excitement. We are looking forward to sharing our exciting plans as the partnership develops.”
Meanwhile, Richard Hurren, VP North Europe at Levi Strauss & Co., added that the company was rooted in empathy and courage.
“We have been longstanding, vocal supporters of LGBTQ+ community where we have strived to champion equality, inclusiveness and progress,” Hurren said.
“We are proud to share these like-minded values with Queer Britain and are excited to join them on their journey in creating a space which will make a direct positive change for the LGBTQ+ community, allies & the culture of the UK.”