Loop is one to watch and her new video is a vibrant, colourful delight.
Loop, real name Georgia Buchanan, just wants an equal relationship and who can blame her?
Her new single ‘Give N Take’ is a funky, uptempo bop that is sure to be on heavy rotation for the next few months. It’s an empowering track all about seeking a relationship where both parties meet in the middle. Basically, give a little bit back in return if you want to be with this girl.
The London based singer-songwriter has been one to watch for a while now, with her previous singles ‘Maybe I’m A Liar’ and ‘Losing My Mind’ showing that she certainly knows her way around a bop.
Speaking to Urban Outfitters, Loop explained the reason behind her name saying that it’s actually the nickname her mum gave her.
She called me Georgie-Lou which became Loopy-Lou (somehow) which finally became Loop. She’s been calling me it for years so when I wanted to choose an alias it seemed like the obvious option as I already respond to it and it obviously has lots of musical connotations!
Directed by Oliver Lister, the music video for ‘Give N Take’ is a colourful affair, full of sleek, fashion-forward outfits, subtle dance moves, and an aesthetic to die for.
Check out the bangin’ music video below and get ready to meet your new favourite pop star: