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Daya raves it out in ‘Insomnia’ music video

GRAMMY Award-winning multi-platinum singer/songwriter DAYA has unveils the music video for her latest hit Insomnia.

The video throws viewers into rave culture with an epic party; but while everyone is dancing in the club, Daya is alone in a darkly-lit room, unable to join the party as her thoughts stay focused singularly on missing the one she loves.

The video, directed by Nick Harwood, was recently premiered in Times Square in New York City with the support of MTV.

Insomnia at its core is a gritty club pop anthem about missing the person you love, so it felt appropriate to take the visuals in a rave direction in a grimy abandoned warehouse that feels like something you’d stumble into at 3am in Berlin to temporarily neglect whatever pain you’re feeling,” Daya says of the track’s stunning visual.

“Nick Harwood took this vision and perfectly brought it to life by adding intense strobe lighting and other atmospheric elements to capture these flickering moments of desperation and loneliness, even amidst a seemingly lively, crowded setting.”

Idolator recently named the song “her catchiest single to date” and describes it as an”explosive electro-pop anthem.” Meanwhile, Billboard called the track a “shuddering pop production.”

Insomnia was written by Daya, Oscar Görres, J Kash and Michael Pollack and produced by Görres.

Written by QWEERIST editor

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