Finnish pop powerhouse ALMA returns with new music and we’re honestly super stoked – she’s one of the most constantly-delivering acts of the year!
“Cowboy” is the first single to be taken from her highly anticipated debut album set for release in 2019. Written by ALMA between Helsinki and LA alongside heavyweights Justin Tranter (Gwen Stefani, Justin Bieber), Sarah Hudson (Nicki Minaj, Ariana Grande, Halsey) and BloodPop (HAIM, Grimes) who also produced the track, Cowboy reveals ALMA’s unique voice as a writer; honest, brave and fresh.
“Cowboy” is her most personal song to date. As ALMA describes:
When I first left my hometown to write in LA I felt scared and small – like the world was way too big and for me.. it took me a long time to work out who I was and what I wanted to say. I was afraid to give away anything personal at first (us Finnish people are naturally very reserved) so it took a long time for me to understand my true identity and start getting it into my songs. So it helped to create an alter ego – to be a Cowboy.
Cowboy is about being bold: “I’m a motherfuckin’ cowboy”
Cowboy is about being unapologetically who you are: “Remember my name, Remember my name, and where I came from”
Cowboy is about being raw and free: “I’m never going back to that”
Following her critically acclaimed EP “Dye My Hair”, smash singles “Chasing High” & “Phases” featuring French Montana (including an exclusive Charli XCX directed video) and her 2018 mixtape “Heavy Rules”; ALMA has garnered over 350 million combined Spotify plays and topped iTunes charts around the world.
Undeniably one to watch, ALMA recently landed on the prestigious BBC Music Sound of 2018, received the award for “Best Finnish Act” at the MTV EMA awards, and was named an “Artist To Watch” by VEVO DSCVR.
“I am an ambitious person,” ALMA admits. “But I want to live in the moment, I’m not thinking about tomorrow, about big arena concerts, or flash awards. I want to keep writing, performing and working with people I like and see where it takes me.”
Despite her openness to whatever the future may bring, ALMA’s sense of self is steadfast. She recognizes that today’s pop stars “are like gods” to their young fans. “They need to understand they’re powerful people who really can change things,” she says.
“I just want to be here and be real. “Cowboy” is the first real piece of me I wanted to give away. There’s lots more to come. I don’t want to bullshit anyone or write empty pop bangers.”