In honour of Pride month, Greyhound Recycling and Recovery is launching an online tool called the ‘Bin of Old Behaviours’.
The tool is designed to help people recycle themselves, to own up to their past behaviour and move forward making the internet a less toxic place.
The recent growing trend of ‘Call-out culture’ or, more specifically, ‘Cancel Culture’ has taken the internet by storm. Cancel Culture refers to a collective moment of “cancelling” or boycotting an offending person for problematic behaviour on Twitter.
Around the world, celebrities like Stormzy, Jack Maynard and Zoella, to name a few, made headlines due to tweets they wrote in the past. Some posts are from over ten years ago and long forgotten until someone goes looking for offending behaviour to call out.
These tweets containing controversial terms and slurs they had used, resurfaced recently and was widely criticised in the Twittersphere for the racist, sexist and homophobic content.
“Greyhound believes that everyone should be given the chance to recycle their thoughts and be more open and loving,” says Michael Buckley, Owner, Greyhound Recycling and Recovery.
“We believe the current culture does not allow people to learn and grow. Being involved in recycling, this tool seemed like a wonderful opportunity for us to use our expertise to make the world a better place.”
Developed to combat this trend which promotes an unhealthy witch hunt by holding people accountable for ideas that don’t reflect who they are anymore, the tool allows people to quickly find and review their old problematic tweets.
How does it work?
Users can use a custom search facility which trawls your old tweets for certain keywords associated with racist, sexist and homophobic behaviour.
In order to delete the tweets and move forward, people have to share a personalised image owning up their previous thoughts and a link promoting healthy information sources to combat prejudice.