A new campaign to coincide with Pride month showcases the strength and confidence that comes with individuality.
Blink Fitness, the premium quality, value-based gym, have unveiled their #BeYou campaign in partnership with the Gay Men’s Health Crisis (GMHC) to highlight the importance of embracing your individuality, no matter your gender, sexual orientation, shape, athletic abilities, or otherwise.
As part of the collaboration with GMHC, a video celebrating the vibrant and unique vogue scene of New York City has been produced, showcasing the fearless self-expression of some of the scene’s most prolific names. Those to appear in the video include Alex Mugler, Precious Ebony, and Tati 007 who can all be seen on Viceland’s newest series My House, alongside Luna Lens from the House of Khan and Monet Performance.
Todd Magazine, Chief Executive Officer of Blink Fitness, said of the partnership campaign:
Blink Fitness is proud to partner with the GMHC during this significant time for the LGBTQ community. We’re excited to share our voice and perspective with an organisation that understands the importance of embracing self-expression and individuality in a fun, uplifting way. Blink has always advocated for the powerful emotional benefits of exercise – celebrating how confident and strong it can make people feel in their own skin.
The month-long campaign will also see a limited edition range of apparel sold at Blink gyms across New York. Designed by Olivia Anthony, every #BEYOU workout hoodie sold will see Blink donate a membership to the GMHC. On June 30th, Blink will also sponsor GMHC’s widely celebrated Latex Ball.
Cub Barrett, VP of Communications and Marketing at GMHC, said:
Our goal at GMHC is to empower a healthy lifestyle for all as we work to end the AIDS epidemic. The partnership with Blink Fitness was a natural alignment for us as we continue to spread positivity and foster a space for those in the LGBTQ community to feel comfortable and empowered to be themselves.