Jeremy McClain in Fluide's 'Queer ((Outer)) Space' campaign. (Photo credit: Jasper/Fluide)
Jeremy McClain in Fluide's 'Queer ((Outer)) Space' campaign. (Photo credit: Jasper/Fluide)
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Pose star Jeremy McClain on fronting gender-neutral makeup campaign and defying stereotypes

“[This] Pride campaign is just a big, queer cherry on top of an already super queer sundae.”

For those of you not in the know, Pose is the hottest show on television right now.

The Ryan Murphy-created show, now in its second season, follows the New York ballroom and vogue scene in the late ’80s and early ’90s. Featuring many LGBTQ+ cast and crew, including the largest trans cast in television history, the show takes the audience right into the centre of the vibrant New York scene.

Jeremy McClain, who takes on the role of Cubby Evangelista in the show, is just one of the most promising names to have had the spotlight shone on them in the show.

Outside of Pose, McClain is also grabbing attention for his model-like looks and gender-defying style. An after-party at the Met Gala saw McClain most recently turned up to a Met Gala after-party wearing a stunning Laurence & Chico dress and blue eyeliner to match.

For the Pose premiere, Jeremy wore another L&C dress, this time covered in grey layers, and matched with a pair of silver high heels.

Jeremy McClain at the Met Gala after-party / at the Pose season two premiere. (Photo credit: @jeremy_mcclain/Instagram)
Jeremy McClain at the Met Gala after-party / at the Pose season two premiere. (Photo credit: @jeremy_mcclain/Instagram)

Now, McClain is one of the many faces to the latest campaign for gender-neutral makeup brand Fluide. Founded in Brooklyn in 2018 by Laura Kraber and Isabella Giancarlo, the brand has gone on to win acclaim for its squashing of mainstream portrays of beauty.

Fluide is the quintessential queer beauty brand and has won praise for its intentions to make makeup accessible for all.

For the brand’s latest campaign, they’ve gone to space and beyond to show the other-worldly nature that can come with beauty.

Mila Jam, Benito Skinner, Jeremy Mcclain, and Hawwaa Ibrabim. (Photo credit: Jasper/Fluide)
Mila Jam, Benito Skinner, Jeremy Mcclain, and Hawwaa Ibrabim. (Photo credit: Jasper/Fluide)
Mila Jam, Benito Skinner, Jeremy Mcclain, and Hawwaa Ibrabim. (Photo credit: Jasper/Fluide)
Mila Jam, Benito Skinner, Jeremy Mcclain, and Hawwaa Ibrabim. (Photo credit: Jasper/Fluide)

Alongside McClain, the spacey campaign features Mila JamBenito Skinner, and Hawwaa Ibrabim and explores how gender identity can be seen as a constellation in the sky.

“I love the concept of gender as a constellation because it demonstrates that everyone’s experience of gender is unique, personal and multifaceted,” says Giancarlo, who serves as the Creative Director for the brand.

Lucky for us, Fluide has created the ultimate Pride Pack full of galaxy-ready shades and glitter that looks just right to celebrate pride in.

The packs are available online now, with $5 of every sale to the Callen-Lorde Community Health Center.

To coincide with Fluide’s new launch, we caught up with McClain to find out what drew him to work with the brand, what we can expect from the current season of Pose, and what Pride stands for to him.

What interested you in working with Fluide on their first Pride campaign?

I just love that Fluide is gender-neutral every day, instead of just for one month a year, which I think is rare for a lot of makeup brands. Their pride campaign is just a big, queer cherry on top of an already super queer sundae instead of a one-time thing.

What message do you hope it sends out to people?

I hope it sends a message to other brands that, like Fluide’s tagline: makeup is for everyone.

Jeremy McClain in Fluide's 'Queer ((Outer)) Space' campaign. (Photo credit: Jasper/Fluide)
Jeremy McClain in Fluide’s ‘Queer ((Outer)) Space’ campaign. (Photo credit: Jasper/Fluide)

You rocked the Met Gala after party last month with your stunning choice of outfit. How do you think gender perceptions of beauty are changing?

I think gender perceptions of beauty are changing because society is changing. Young people are freer than they ever have been and are using that freedom to explore in ways people have been for years but now can do openly and proudly – as they always should’ve been.

And how does makeup make you feel?

Makeup makes me feel like my fantasies can become reality.

As it’s Pride month, we have to ask: What does Pride mean to you?

Pride means finding your true, authentic self and loving whoever that is wholly and without shame.

Pride is so important to me—once you find it, it’s the most magical thing in the world. It feels like this breath you’ve been holding in gets released and you can finally be who you are.

Pose is back this month, too! What can you tell us about the upcoming season?

You’ll have to tune in to find out but I can tell you that there will be lots of good shade throwing, voguing and trophy snatching!

It feels like we’ve never left honestly. The cast and crew all laugh and read each other as usual. The vibe on set is always fun and family.

Jeremy McClain in Pose. (Photo credit: FX)
Jeremy McClain in Pose. (Photo credit: FX)

Why do you think the show has resonated with so many audiences?

I think audiences connect with it for many reasons but mainly because the heart of the show is about people trying to make their dreams comes true and survive–just like everyone else.

What have you learnt since taking on the role of Cubby?

I’ve learned even more about the deep-rooted culture of ballroom and the importance of family within the community. I’ve also learned how to throw some good shade!

You can follow Jeremy McClain on Instagram here. Pose, starring McClain, airs on FX on Tuesday nights.

You can check out more Fluide products here.

Written by Adam Maidment

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