This years’ GLAAD Award nominations highlight an issue in the industry.
Earlier this week, we shared the nominations for the 29th annual GLAAD Media Awards. Alongside the likes of The Shape of Water, Call Me By Your Name, and RuPaul’s Drag Race, some of the nominees for the awards are comic books.
In the ‘Outstanding Comic Book’ nominations, ten titles were listed with three of them coming from Marvel Comics: ‘America’, ‘Black Panther: World of Wakanda’, and ‘Iceman’. All three of these titles have previously been axed by Marvel, due to low sales.
According to The Daily Caller, none of the three titles managed to break into the top 100 in sales for 2017. Upon initial release, ‘Iceman’ had only sold about 15,000 copies. By the end of the year, sales for the title had fallen by 30 percent.
Meanwhile, ‘Black Panther: World of Wakanda’, which was fronted by Roxanne Gay, was cancelled after only six issues. According to some though, the reasons for cancellation seem welcomed. According to @namiwakiru, a user on Kotaku AUS, they said:
I find the characters to be a little boring and two dimensional.
I can completely understand why representation is important to many, it’s not their sexuality that’s kept me away. I just don’t think a gay superhero is very interesting alone when you can have a complex and detailed character who’s also gay among a number of other things.
So, it seems that the reason for cancellation and poor sales may be down to the fact that the creators just didn’t try hard enough to make the titles stand out and make an impression.
What do you think?