Dumbo predicted to soar in UK Box Office despite lukewarm reviews

Tim Burton’s live-action re-imagining of Dumbo is on course to defy the critics this weekend and become the second largest movie of the year so far.

Data experts Applaudience forecast that the Disney film will gross £7.6 million this weekend.

Using data mining and analysis, Applaudience forecast that Dumbo has so far grossed just over £2 million in pre-sales. Following the trends of sales, this will put Dumbo just behind Captain Marvel in this year’s Box Office Top Ten – leapfrogging How to Train Your Dragon, The Lego Movie 2 and Alita: Battle Angel.

In addition to this, based on five different models that Applaudience have used, they forecast that the Box Office for the Top 5 Movies this weekend to be the following:

1 – Dumbo – £7,634,588
2 – Captain Marvel – £1,771,652
3 – Us – £1,404,644
4 – Fisherman’s Friends – £566,387
5 – What Men Want – £310,767

Applaudience estimates that Dumbo pre-sold over 200,000 tickets across the top 10 cinemas chains in the UK. Under the assumption that ticket prices are on average £9.75*, it suggests £2 million has been generated on pre-sales alone.

With Captain Marvel pre-selling 357,500 tickets at this time before the opening weekend, they were able to generate £12.75m in ticket sales.

Given Dumbo’s 206,268 pre-sold tickets, the forecast is that the film could potentially reach £7 Million + before the end of the weekend. We’ll have to wait and see.