With over 57 million users around the world have used OkCupid at least once since the dating app was first introduced in 2004. Finally, daters will be able to include their chosen pronouns on their dating profiles.
The dating site collaborated with GLAAD to ensure the feature was accurate in representation, allowing its many users to be able to share their pronouns. In actual fact, OkCupid has quite a long history of inclusion on its site. It previously became the first leading dating app to expand to 13 sexual orientations and 22 gender options.
Melissa Hobley, CMO of OkCupid says, “We’re proud that OkCupid is the first leading dating app to empower daters to prominently share their pronouns. The most beautiful, meaningful and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves.”
Up until this point, only Grindr had allowed its users to choose which pronoun is listed on their profile. The product feature was designed by OkCupid employee, Rowan Rosenthal, who uses they/them pronouns. Rowan wanted to empower other daters to build meaningful connections on OkCupid in an authentic way.
“One of the main reasons I was drawn to working at OkCupid was because it was one of the few mainstream dating apps that felt more inclusive, and I felt I’d be able to express my own identity fully and openly within the workplace,” says Rosenthal. “As a gender non-conforming person, I wanted to ensure the product that I work on everyday empowers the LGBTQIA+ community.”
“Everyone should be able to express who they are, in their own words, and to have the opportunity to find romance with someone who respects and appreciates them,” said GLAAD Vice President of Programs Zeke Stokes. “By creating a dedicated space for personal pronouns on profiles, OKCupid has taken an important step forward that raises the bar for LGBTQ-inclusion on dating apps.”
This profile feature is available on the OkCupid app now. Go forth and express yourself!